Desert Rental Properties + Home Sales
Two brands, one front door — for buyers, renters, and owners.
The team behind Desert Rental Properties has served the Coachella Valley for more than 35 years. In 2026 it added a second name, Desert Home Sales, for buying and selling. We built one site that lets both brands share a front door without losing their own identities.
The brief
Two brands, two audiences, one small team. A buyer and a tenant arrive with different questions; an owner deciding who should manage their home needs a third answer. The site had to make the choice obvious in the first screen, keep both inventories current, and read as established — not as a startup that happened to have a nice website.
The work
The home page opens on a single search with a Rent/Buy toggle, so every visitor filters to their inventory in one tap. Below it, the two brands get their own lanes — sales, with buying and selling paths; rentals, with owner and tenant pathways — under one shared design. Listings, availability, and pricing are the team’s to update in a CMS we built for them; we host the site, monitor it, and keep it current. The relationship behind the site goes back to 2010, when the firm’s sales lead first hired us at a Christie’s affiliate brokerage.
- Brokerage
- Preferred Rental Properties, Inc. (dba Desert Home Sales & Desert Rental Properties)
- Established
- 35+ years in the valley
- Relationship since
- 2010
- Engagement
- Design, build, hosting, and ongoing upkeep
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