Raw Raw Land makes Chicken Snapz: dried chicken-breast crisps with 22 grams of protein and nothing to apologize for. The founders came to us with early concept mockups; we ran with them and built out the finished brand—name treatment, character, packaging—then the Shopify storefront and social presence to sell it.
The brief
A new consumer brand has one shot at a first impression, and it happens on a shelf or a phone screen in under two seconds. Raw Raw Land needed an identity loud enough to win that moment and disciplined enough to carry across packaging, web, and social without falling apart.
The work
We developed the visual identity and the voice—“Snack Strong. Crunch Loud.”—and designed the retail packaging with a character-led front panel and clear nutrition callouts. The Shopify storefront puts the product photography to work with a store locator, fast checkout, and a content structure built for the brand to grow into. Social templates keep every post on-brand.
- Category
- Consumer packaged goods
- Platform
- Shopify
- Deliverables
- Identity · Packaging · Storefront · Social
- Market
- Direct to consumer + retail
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